Subscribe to our newsletter and keep up with news, promotions, sales and discounts!Subscribe / Unsubscribe Your email address will never be shared with any 3rd parties and you will receive only the type of content you signed up for!
Bad Design or Just Good Advertising!!
The Colombian women’s cycling team IDRD-Bogota Humana-San Mateo-Solgar got more press attention than they bargained for when they unveiled their new team kit.
Getting the design of cycling kit just right is always tricky. For the everyday cyclist, designers have the task of finding colours and patterns that are interesting but still appealing to the masses. For professional teams, there are more issues such as making them distinctive so they stand out in photos and on screen, and incorporating sponsors logos and national colours.
5 Issues in Professional Women’s Cycling More Important Than THAT Kit
It seems that the designers of the 2014 Colombian women’s cycling team made a catastrophic design mistake when they decided to colour the mid-section of the team jersey, including the stomach and crotch area, in gold.
In theory, great. In practice, under certain lighting, the result is not ideal.
The kit was spotted during a cycling race in Italy, as the team took part in the Giro Toscana.
While we are certainly not a fan of the unfortunately chosen gold-toned mid section of this kit, which do look like flesh-coloured panels, the resulting media frenzy it has provoked has spread far and wide.
Images of the team kit have gone viral, with mainstream sites like The Telegraph and The Independent covering the story.
The Guardian Stylewatch section went so far as to suggest “What was on the moodboard here? An unwanted, half-dressed Barbie doll, hanging out of a bin.”
While women’s cycling most definitely deserves more media attention, it is sad that in this case it is due to unfortunate kit design rather than their cycling prowess and athleticism.
.....Have you got any design BOBO pics? if so post them here......